There are many different types of art collectors out there. There are those who want to fill their homes with beautiful pieces of art out of their own passion, and there are others who want to buy investment pieces or source art for clients.
As an artist, it’s important to understand the different types of people who will be purchasing your art. This will make it easier to market and sell your products.
Every art collector is completely different and will have a very different process when it comes to selecting art. Some may be looking for certain subjects or colours, whereas some may just be looking for art that reminds them of a fond memory – it varies from person to person.
In this article, we’re going to be going through some of the main types of art collectors and their preferences for selecting art.
Collecting art for the home
Some people who have a passion for art will just want as many beautiful pieces as they can get to go around the home.
This group of people will normally be the main target market for any artist selling their work. They will usually have a very specific taste that ties in with their existing artwork and interior design style.
These people may also already have a select number of artists that they like to buy from, so it can often be hard to convert them into buying your pieces instead of from the artist they usually buy from.
However, once you entice a home collector into buying your work, the chances of them buying from you again is very high, so think about the pieces you have and whether they could work well together in a living space.
Selecting art for interior design clients
Another big market for artists is interior designers, these are people who are hired by clients to redecorate an entire space.
It will be up to them to fill a home with furniture and art that suits the requirements of their client. Interior designers will already have a brief in mind when they start looking for art, they may know what kinds of colours they’re looking for, or if there’s a particular style they want to incorporate into a space.
Once you have created a good relationship with an interior designer, they may come back to you again and again for their future projects. They may also start commissioning you for specific pieces they need.
Selecting art for businesses
If a company is redecorating their office or buying a new place for their employees to work, they may want to fill the walls up with beautiful art to make their staff more productive and feel more relaxed while working.
Art collectors in these instances may be looking for particular pieces of art that aren’t too bright or loud, but that adds a tranquil and peaceful touch to a workspace.
They may be also looking for multiple pieces of art to display in different rooms, depending on how big their space is, so you have the opportunity to sell a large amount of product to one person.
Collecting for art galleries
Art gallery owners are always on the lookout for new pieces of art that they can install in their space.
These collectors may already have a theme in mind for their gallery, so will focus on selecting pieces that will fit in and compliment anything they have already.
They will also most probably be looking for interesting and exciting art that looks a little bit different and stands out from the crowd.
Once a gallery owner likes your work, it’s common that they may choose to buy multiple pieces from you to fill up their gallery.
They’ll focus on art that tells a story, or that evokes a strong emotion when you look at it. They want something that fits the aesthetic of their space but still stands out from other pieces.
Selecting art to invest in
When investors purchase a piece of art, the main reason for doing so isn’t always to enjoy a beautiful painting.
Investors may be passionate about art, but their main purpose for buying is because they think that the artwork will be a good return on investment for them.
You hear all the time of artwork going on sale at auction for hundreds of thousands of pounds, and many investors will buy pieces in the hopes that a similar scenario will happen for them in the future too.
These buyers will be looking for new and unique art. They aren’t going to be looking for anything that looks like something else.
If your style is experimental, you could find yourself getting lucky with investors who want to take a chance on your art and think that it will be worth a lot of money in the future.
With this type of investor, the quirkier, the better so don’t be afraid to get creative and experiment in your work – there’s an investor out there looking for exactly that.
Art2Arts Advisory Service
Whether you’re an avid art collector, or just getting started, it never hurts to get a bit of help when it comes to selecting the right pieces of art for different purposes.
At Art2Arts, we offer an Art Advisory Service where our experts help you to pick out artwork.
Simply let us know your budget, the type of artwork you’re looking for, and some pictures of the space you’re planning to put it in, and we’ll give you some advice on artwork that we think would fit your needs.
Art Collectors Survey
Are you an art collector? We’d love to hear from you. We’re currently running an art collector’s survey where we’re trying to collect as much information as possible to get an insight into fellow art-lovers like ourselves.
If you can spare a few minutes, we’d be very appreciative if you could complete our short survey all about how and why you collect art today.